Speaking to an audience of new business owners; I decided to tell my sandwich shop story.
I’m supposed to be fat.
Both my mom and grandma fight weight gain. My dad’s side of the family (where I get most of my genes) all turned into beach balls by their late 30′s. There was a time where I could eat anything and everything and never gain an inch. Those days are over. Continue Reading
New Social Media Book
My book, Social Media Enlightenment, is a few weeks from being completed. Here is the first page…
What is social media?
Social media, what is it? I can tell you what it is for many of the users of “Social Media”; but I can’t tell you what it is to the analysts and experts. Personally, I don’t think the experts are important. “Why?” you ask… because social media hasn’t been around long enough to have experts. Continue Reading
Create a Personal Vision
Create a Personal Vision
You must be different to stand out. In order to give your business a unique personality, you must first create a vision of what you feel would be the perfect environment for you to do business in as a customer. Continue Reading
Make it a Joy
Customers expect to have cold hamburgers, late delivery and long hold times. If you do everything you are supposed to do (everything you advertise), you’ll have satisfied customers. Unfortunately, in the 21st century “satisfied” is not good enough.
Social Stats
I found some really great social media stats in the form of infographics. Here they are… click away!
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10 Tips for Successful Business Networking
taken from an articles by Stephanie Speisman, Chris Feix & Seth Godin
In the last few years, social networking has been the catalyst for real-life networking. Whether it’s REBUS, St. Louis Meet Up, or other local clubs; we all have been to these events in one form or another. If we’ve learned one thing about ourselves from going to these events, it’s whether or not we are good networkers.
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Customer Retention “Step-by-Step”
We all get these calls from time to time. You know, the one where no matter what you did, right or wrong, the customer is totally dissatisfied.
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Marketing is like Baseball
Anytime you run a marketing campaign, eventually it drops into 1 of 9 categories:
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What is a TouchPoint?
A TouchPoint is any of multiple ways a customer comes in contact with the “Vibe” your company is sending.